Smart Channel Media helps consumer marketers build communications bridges that integrate online to offline channels. With the growth of Internet commerce, marketing silos have emerged that divide online and offline channels. This often results in marketing programs that are not synchronized and don’t measure up to their potential.  But why should online marketers be quarantined to the Internet and offline marketers treat their online groups like distant cousins?

Smart Channel Media provides very specific, turnkey programs that enable online and offline marketers reach out to their consumers at their desktops using full motion video and at retail point of sale at the same time. Importantly, both computer desktops and point of sale are linked with promotion incentives and can even provide instant customer feedback. This means that offline marketers can extend their reach and make their online web-site investments work harder and online marketers can gain retail visibility and drive incremental traffic to their sites.

Our product line-up:

1. The Smart Channel Media Player: The media player utilizes proprietary technology and sits on the consumer’s desktop. Among its advantages, it allows the video content to be “user centric”. This means the advertiser is able to reach out to the consumer building awareness and incremental frequency. And, from a technical standpoint having the media player run locally results in a superior video viewing experience.
2. The Smart Channel Targeted Coupon Delivery: Providing consumer’s with a promotional incentive is key to increasing trial for new products and repeat purchase for existing products. The Smart Channel Media program delivers coupons to qualified prospects. The key advantage to the advertiser is they are able to present an incentive immediately after the consumer has seen the video. This results in higher redemption rates and more product sales.
3. The Smart Channel Retail Gift Card Program: Industry sources report that gift cards are among the fastest growing retail categories and will produce sales of over $55 billion in 2004. Smart Channel has created a fully integrated program that can extend the reach of online marketers to traditional offline channels.
4. Smart Channel List Resources: For both online as well as offline advertisers, Smart Channel can provide a complete suite of database and direct marketing list services.  These services can range from list management to list rental as well as merge-purge and fulfillment.